Event Identity

 

01

Lunar Gala

One of the largest fashion events in Pittsburgh, selling out more than 1200 seats each year.
 

Board Member 2017, 2018

This collaborative, multi-disciplined student-run organization was originally created in 1997 to ring in the Chinese New Year and has since transformed into one of the largest fashion events in Pittsburgh, showing original and creative lines that fuse technology and complex materials with wearable fashion. The event sells out more than 1200 seats each year, with 140+ students involved in producing, designing, modeling, and dancing in the show. 

Each year, the theme of the show is centered around the Zodiac animal of the lunar calendar. (2016 was Strain, 2017 was Sonder, 2018 is Ferox) 

Work & Roles
Year 1: Visual Designer/Print Team - Collaborated with a team of fellow designers to create the branding and identity for 2017's Sonder. Created Posters, Tickets, Programs, Press Passes and Digital Promotional Material to create a cohesive style and language across the show as a whole.

Year 2: Print Team Coordinator - Transitioned to a leadership role, managing the work of several others, overseeing the entire print team of Visual Designers and all production of the above. Learned how to shift to delegating and motivating as well as collaborating, and this leadership role brought an even deeper understanding of how best to work collaboratively in any capacity. This year's visual work has been made better and stronger because of this. 


2017-18


Publication

 

02

The Cut Magazine

Challenge
The Cut is Carnegie Mellon University’s first music magazine, a fully student-run publication seeking to provide music news, reviews and more to expose students and Pittsburgh residents to all kinds of music. Once a progressive, popular publication Started in 2007, The Cut Magazine was fading from the forefront. The original publication’s black and white theme was constraining the photographs and making the overall magazine feel dull, no longer engaging the audience. They needed to rebuild the magazine from the ground up, with a completely new look and feel that would break through the clutter and re-engage students and residents of Pittsburgh.

Methodology/Solution
Got feedback from music lovers on campus and around Pittsburgh and worked closely with the editors to rebuild the magazine. Spent weeks choosing and iterating type pairings, image treatments, page layouts and formatting of the book. The final result was a completely re-thought punchy magazine for the November issue release.

Produced
Rebuilt magazine from the ground up, including new type system, image treatment, sections, and modular grid.


2017


Event Identity

 

03

Tartanhacks

Project
Brand identity and promotional materials for Tartanhacks 2017, CMU's largest hackathon.

Problem
Tartanhacks was facing increasing competition from other hackathons. They had never engaged a professional designer to create branding or a logo and they felt they needed to stand out and elevate their brand. Their old branding had iconography that did not speak at all to what they did or what they stood for. They also wanted to create more awareness and trial by novices and new students.

Solution
Created an animated graphic to bring a sense of dynamic fun to the event and make it feel accessible to novices and newbies. Created a bold logo to get attention that integrates a circuitry aesthetic and iconography.  Used colored bars as the main graphic element reflecting how colored code looks on screen, in a low-fidelity way.

Impact
The new logo, outdoor banners, t-shirts, promotional materials and website got attention and increased participation by 30% for the 2017 hackathon.

Produced
Logo, Posters, T-shirts, Outdoor Promotional Banners, Website Look & Feel, Video of Event

"Noah's branding gave our event an air of professionalism and quality that exceeded our expectations. He captured the spirit of our hackathon and set us apart from our peers." — Scott Krulcik, Director of Technology @ ScottyLabs

2017


Event Identity

 

04

Inter·punct

inter·punct is a CMU architecture journal that stretches beyond traditional architecture.

Project
Develop a series of promotional pieces including posters, animations & digital video projections that will increase awareness and elevate the status of the journal for its 2017 re-launch. Use the organization's CMYK color palette & logo.

Challenge
There was very low awareness of the journal and it was not perceived as dynamic. The black & white format (which could not be changed) gave the impression of an out-of-date traditional architecture journal. The challenge was to create multi-format materials that would increase the awareness of the journal and communicate its cutting edge feel.

Methodology/Solution
Part of inter·punct's identity is that it “it disrupts, agitates, demystifies.” 
The solution went beyond architecture that to communicate the disruptive, active part of its identity. Brightly colored, structural, wire-frames that dynamically move and reshape themselves around the black and white journal brings this to life. The wire-frame shapes reference architecture but their movement hinted that inter·punct was not a traditional, staid journal. 

Produced
2 Poster Series, Animation, Digital Video Projection for Launch, Documentary Video of the Re-Launch Event

View the videos: 📹 Video 1 Video 2 

Impact
The poster series drew new readers and got the attention of students beyond architecture. It established a memorable look that generated more attention and made people curious about the journal. Attendance was high at the re-launch event and the digital projections and new look communicated dynamism and created buzz and curiosity.


2017


Livery Design

 

05

Carnegie Mellon Racing

CMR is the Carnegie Mellon University chapter of the Society of Automotive Engineers.

 

They bring together the brightest engineers at Carnegie Mellon University to design and build a fully electric Formula 1 style race car to compete with university Formula SAE teams around the world.

Project
Hired by the organization to create the livery design (exterior paint scheme) for the 2018 electric race car '18E'. T

Methodology/Solution
Gathered insights from the extensive group of engineers and from students in the College of Fine Arts. Throughout the project, created over 50 concepts and iterations to establish a powerful and unique identity for the organization and their race cars that would be used on their cars for years to come.

Created the livery using the official color palette of CMU, specifically the colors of Tartan Plaid, the university's official pattern. It is meant to evoke the style and feeling of the plaid all students know and love, in an abstracted and geometric execution.

The livery will be hand-painted by PPG Paints in Pittsburgh and will be displayed for the June 20-23 FSAE race in Lincoln, NE.


2017-18